Photography Business Marketing: Positioning Statement
Posted by APA Insurance Services on
While you may have mastered the art of photography, it’s just as important to master the art of marketing your photography business if you wish to reap the financial fruits of your labor.
After all, the most beautiful images in the world will have very little impact—or profit making potential—if they are left unnoticed.
Even though our agency, APA Insurance Services, is in the business of protecting photographers with reliable photographers insurance for less, we have consulted a few expert sources to share our latest Photographers Marketing Template: Building a Positioning Statement, aimed to help you build a successful Photography Marketing Strategy for your photography business.
To start, what is a positioning statement?
A positioning statement is a sentence or series of sentences that identifies a target audience by optimally communicating a your photography business value position and why it is relevant to the audience.
*Photography Marketing Tip: You may have multiple positioning statements, as they should be customized to appeal to each target market in order to maximize your statements’ effectiveness.
Of course, an important part of building a successful photography business involves securing reliable financial protection. The Insurance Problem Solvers at APA Insurance Services are committed to making it easy for professional photographers to secure reliable coverage for less. Due to its knowledgeable, committed and dependable team, APA Insurance Services maintains a five-star customer satisfaction rating—view APA Insurance Services Google Reviews here.
You are invited to request a FREE custom proposal of cost and coverage by visiting www.apainsuranceservices.com today, or calling our agency directly at 877.269.9021!