Equipment rental houses often request a “Certificate of Insurance” before allowing a photographer to rent equipment or space. This certificate provides proof that adequate insurance exists and lists the rental house as an additional insured on the customer’s general liability policy. Most traveling or off-site photographers know the importance of these certificates all too well. At APA Insurance Services, a recent customer survey suggests that over half of our photographers require … [Read more...]

Pinterest is driving more traffic to company websites and blogs than YouTube, Google+ and LinkedIn combined! While the online marketing opportunity isn't as clear for our photography insurance agency, it is extremely applicable to our photographers!  We urge all of our clients to check out www.pinterest.com if you aren't busy "pinning" already! The site received 7 million unique visitors last December (up from 1.6 million in September) and it doesn't appear to be slowing down anytime soon. … [Read more...]